Sunscreen: You’re Not Fully Dressed Without It

(NewsUSA) - If you put on socks this morning but skipped the sunscreen, you’re doing it wrong — at least according to a new nationwide campaign launched on  World Health Day  earlier this spring.

The #WearSunscreen campaign, led by the Personal Care Products Council (PCPC) and supported by the Consumer Healthcare Products Association (CHPA) and the Health In Hand Foundation, is reminding Americans to make sunscreen part of their daily routine — no matter the time of year, your age, or your skin tone.

Because here's the deal: skin cancer is the most common cancer in America, and it doesn’t take a beach day to get burned.

 “Sunscreen is one of the most reliable and accessible tools we have to reduce the risk of skin cancer,” said Dr. Jane Yoo, a board-certified dermatologist and dermatologic surgeon in New York City. “Just like brushing your teeth or clicking your seatbelt, wearing sunscreen should be a consistent part of your daily routine all year long. And the good news is — it works. Regular sunscreen use can cut your risk of developing squamous cell carcinoma in half and lower your melanoma risk by 40 percent.”

The stats are sobering. More than 5 million people are treated for skin cancer in the U.S. each year, and melanoma, the deadliest form, is on the rise. Experts estimate one person dies of melanoma every hour.

But here’s the good news: sunscreens work, and they’re safe.

That’s the message behind #WearSunscreen, which will use smart graphics, dermatologist tips, myth-busting facts, and relatable messages to break through. The campaign encourages everyone to spread the word by posting about their sun-safe habits, and tagging friends, and most importantly, to spread on some sunscreen, too.

And no, you don’t need to agonize over which kind to use. “All FDA-approved sunscreens — mineral or non-mineral, lotion, stick, or spray — are safe and effective when used as directed,” says Mary Leonard, Executive Director of the Health In Hand Foundation, a nonprofit focused on educating consumers about the safe use of self-care products. “The best sunscreen is the one you’ll use and reapply regularly.”

What about all the sudden sunscreen skeptics on social media? The campaign has answers for them too, including dermatologists explaining why your skincare routine isn’t complete without SPF and why fears about sunscreen ingredients are misguided especially when compared to the very real proven threat of deadly skin cancer.

The #WearSunscreen campaign is sharing content across print, broadcast, and social media platforms nationwide and providing information and assets for other organizations and consumers to share. Using the hashtag #WearSunscreen, people are encouraged to post about their own sun safety habits, share why sunscreen matters to them, and to tag friends and family to keep the momentum going.

So next time you step outside, take a second and slather up. Your skin will thank you tomorrow and in 20 years. Find campaign information and materials at www.personalcarecouncil.org/sunscreen.