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Concord University Textbooks > Hospitality Sales and Marketing with Answer Sheet (AHLEI)

Hospitality Sales and Marketing with Answer Sheet (AHLEI) 6th edition

ISBN:0133594505

ISBN13:9780133594508

Publisher:Educational Institute

Authors:James R. Abbey, & Lodging Assoc American Hotel & Lodging Association, & Lodging Assoc American Hotel

Hospitality Sales and Marketing with Answer Sheet (AHLEI) Description

Hospitality Sales and Marketing with Answer Sheet (AHLEI) 6 Edition In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

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