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Concord University Textbooks > Marketing Management

Marketing Management 1th edition

ISBN:0073529796

ISBN13:9780073529790

Publisher:McGraw-Hill/Irwin

Authors:Greg Marshall, Greg W. Marshall, Mark Johnston, Mark W. Johnston

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Marketing Management Description

Marketing Management 1 Edition This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

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