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Former CU Student Hits it out of the Park With a New Managing Firm

By Tyler Jackson
On September 10, 2015

Cody Pettus and his little boy pose with the Bluefield Bluejay. Pettus is a great example of Concord students chasing their dreams and achieving their goals. 
Photo courtesy of Haley Pettus

For a while, many people have lamented the lack of businesses in Southern West Virginia, but Princeton area native and former Concord University student Cody Pettus wants to change that with his very own sports agency, aptly named “Pettus Sports Agency.” 

Pettus grew up in the Princeton area and graduated from Princeton Senior High School. After attending Concord for a year, Pettus transferred to New River to finish getting his two year degree.  According to Pettus, his agency was established back in May and his certification came through in July. 

“We are an agency that is committed to signing athletes and getting them on professional rosters. Our services also include getting the players endorsement deals,” said Pettus. 

Although there are a lot of sports that Pettus could elect to focus his talents on, he chooses baseball for now, acknowledging that it’s a good sport to help get one’s foot in the door in the sports industry.

 He said that nearly sixty percent of sports agents never sign a single client and he wants to taste the success. 

“I’m hungry and that’s why I will succeed. I don’t let the players that haven’t signed with me affect me.  My end goal is to have a very powerful agency with tons of clients on huge deals and hopefully break into other sports as well. I believe anyone can do what they want as long as they put in the time to do it,” said Pettus.

Being a newer agency, Pettus has not acquired any clients, but is definitely on the hunt. He said he has talked to numerous players and continues to do so, including players from Mercer County’s own Blue Jays and Rays and even some from rival teams. 

Despite the inability to reach a deal with any players thus far, Pettus holds no ill will towards any broken down negotiations,  saying “I don’t hold any angst towards them either, I know we’re new and a lot of them are scared to sign with someone that’s unproven. I believe most of the time people say no because they are scared to say yes.”

As of right now, Pettus says that he has two people helping him and they will be employed when the agency starts rolling, and when it does he doesn’t plan on slowing down. “I will be a powerful force not only in the sports agency world, but in the business world in general, I will be a king,” he said.

 Pettus has wanted to be a sports agent since high school and draws a lot of inspiration from the late Steve Jobs, saying “He was a big hero of mine and that’s the kind of impact I want to leave on this line of work.”

 Pettus isn’t limiting his clients to those who are a part of an organization, “I’m going to attend a lot of college baseball games this year and hopefully meet a lot of talented athletes who want to help me reach my goal as I help them reach theirs.” 

For more information or to inquire about getting an agent, Cody Pettus can be contacted by cell phone at 304-308-0960.

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